This photo of Jill van Velzer is meant to market her as the fun girl you want to have hang out, watch the game and drink beer with. She could also be the girlfriend who knows more about sports than her husband. She’s a guy’s gal.

This photo is interesting because it’s a pretty big departure from the way Jill has marketed herself in the past. She typically goes out for parts of much more unapproachable women. While she plays those parts well she’s naturally very fun and can hang with the guys. She wanted a photo that would market her in that light.

Everything about this photo suggests that Jill is fun and easy going. She’s got a relaxed pose. a fun loose wardrobe, her hair isn’t too perfect and she has a look on her face that tells the world she’s having a blast.