Julie Inmon says, “Everyone always says I’m like a fun aunt.” Well guess what, that’s a great type to target with her headshots.

Julie really wanted to target a “fun, kinda kooky friend” type with her headshots. We selected a shirt that was something a faux-bohemian would wear. This is the type of person who claims to be artsy but drives a Highlander and bought this particular shirt at the mall. Her accessories were picked to give a similar feel to the whole photo. This isn’t someone you take too seriously. But it’s someone who’s really fun to hang out with.

The attitude we were trying to target was the aunt who would happily babysit your kids, and then take them out to ice cream the second you leave the house. There’s some mischief in Julie’s eyes in this photo which really sells this point well. Also the combination of blues and browns in her hair, eyes, shirt and background look really good on her.